The page opens on a typographic mask with festival footage running through the letterforms. Beside it sit the dates in Nida and the season's tagline.
The campaign poster does the selling, so it gets the full frame. The dates, one line of copy and a single ticket button sit on top of it, and that button hands the visitor straight to the ticketing platform.
A curved deep-wine section holds the newsletter, and it promises only what it can keep: line-up drops, ticket releases, four or five emails a year.
Eleven months of the year the site sits quiet, so the lower half belongs to the off-season. Memories is a horizontal masonry strip of 35mm-style film photos from past summers on the dunes, and it gives people a reason to open the site while the next one is still months away.
Partners sit in a row above the setting sun horizon line. The footer carries the social channels and the festival's Spotify playlist. There is an easter egg at the very bottom of the page, and we are not giving clues.
The phone layout keeps that order: the mask, the poster, then the ticket button, all in one vertical scroll with the social links within reach.