One product means one page has to do everything: sell the shirt, tell the story, and close the sale. The buy panel sits alongside the photography with size pills, real-time inventory counts ('LIKO 16'), quantity stepper, and the €90 purchase button. Four tabs underneath hold the specs, sizing chart, and delivery terms in place without pushing the buy button out of view. Interactive hotspot pins on the shirt open fabric weave, collar construction, and seam finishes right in the photo.
Buying doesn't bounce the customer to a separate page. Clicking buy slides out a terracotta cart drawer where shoppers adjust quantities, verify sizes, or remove items without reloading. The checkout step unfolds directly inside the same drawer: shipping address, country selection and customer details are collected on the spot, so the whole purchase stays on the homepage.
Below the fold, the page makes the case for why a single t-shirt costs €90. We laid out three years of development, six tested cotton varieties, and four model prototypes as an editorial collage with real figures and process shots instead of marketing copy.
Founders Laura and Modestas Švobai explain their search for an everyday white shirt that keeps its shape and collar tension wash after wash. Stock updates per size in real time so nobody orders a sold-out cut. When the label expands beyond one shirt, the layout accommodates a full catalogue without a rebuild.
On a phone the layout packs into one column. The pinned hero photo, the hotspots, the live stock badges and the slide-out checkout drawer all still work at that width.